Is Trapstar the King of Urban Streetwear?

Trapstar has positioned itself as a leading brand in the urban streetwear industry by mixing exclusivity with cultural relevance and daring designs that capture the essence of contemporary fashion. Founded in London in 2005, the brand is globally recognized and generates more than $10 million in annual revenues, Fashion Network reports for 2023. Such rapid growth indeed proves its appeal to a wide audience looking for streetwear with a touch of bad boy feel.

Success for Trapstar is when its limited-edition drops sell out in hours. Having the iconic Irongate Tracksuit be the embodiment of urban fashion at large, this $250-per-piece wear is part and parcel of a number of collaborations the brand does with influential heads from worlds of music and sports. Perhaps most tellingly, the collaboration with Puma increased sales for the brand 35% in the first quarter of 2020.

Cultural connections define this brand, Trapstar. Celebrities like Rihanna, Jay-Z, and Stormzy wear the brand so frequently that it amplifies its reach and credibility. This year, in 2022, Trapstar introduced a collection inspired by grime music, partnering heavily with Skepta for such a raw, true take on the UK’s metropolis culture. All the above collaborations show how capable a brand can be at times to remain culturally relevant while moving on with creative boundaries.

A contributing aspect to its success is Trapstar’s exclusivity: with many of its products made in very limited quantities and fueling demand, these play right into the hands of “drop culture”-a trend that reworks the very meaning of streetwear in modern times. With 68% looking at this aspect, based on research done by Hypebeast, this places Trapstar in high regard in the eyes of enthusiasts.

As Oscar de la Renta says, “Fashion is about dressing according to what’s fashionable. Style is more about being yourself.” All of that philosophy is wrapped in the designs of Trapstar, which really speaks more to individual expression and urban identity. With its collections marked by bold graphics and intricate storytelling, it’s almost a standout in this competition, iconic in its own way.

If anyone is in the market for exclusivity, cultural genuineness, and new-gen design, Trapstar is indeed among the front liners within the urban streetwear panorama, well-pleading its case as the genre’s reigning king.

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